Talk about the worst words to hear from your waiter. Oh, you know you shouldn't, but you're no match for the smell of those fresh-baked cookies wafting from the kitchen. Why is every super-palatable food of today damn near impossible to resist?
"Nobody's binging on spinach or broccoli," says Ashley Gearhardt, PhD, assistant professor in the psychology department at the University of Michigan. As co-creator of Yale University's Food Addiction Scale, she's contributing to a growing body of research that puts "food"—or the processed chemicals that pass for food these days—in the same category as drugs of abuse.