The reason we don't always make healthy choices is simply because it is hard. Even people who are highly motivated and have strong willpower may fail to establish healthy habits in the long term if they don't adopt the right methods. According to B.J. Fogg, the founder of the Persuasive Technology Lab at Stanford, "When you know how to create tiny habits, you can change your life forever." His recommendation is to identify triggers and behavior responses for tiny habits. For example, "after I brush my teeth, I will floss" (brushing the teeth being the trigger and flossing the desired behavior). Then, celebrate the victory of accomplishing the healthy habit by exclaiming, "I'm awesome," and doing a little dance or anything else that makes you feel good.