Alarm bells are ringing nationwide regarding the rising obesity rates among children. Public figures ranging from first lady Michelle Obama to officials across the country are recognizing the severity of the issue and are looking for tangible ways to help reverse the trend. It can seem like a losing battle since kids are hit with a double whammy. First - easy, cheap and convenient access to junk food often outshines healthier choices (ABC News). Then, as kids become used to highly processed foods, healthy options seem tasteless by comparison.